Comprehensive Display Ads Services
Display ads are a visually engaging and entertaining way to market your company’s products and services. The ads can be static or animated and include images, relevant text and an effective call to action that links back to your website. Ads are designed for your target audience and campaign goal. Display ads have the ability to reach an audience across millions of websites and billions of users to meet your targeting criteria.
We are not your run-of-the-mill display advertising agency. We create and manage Google Ads that appear throughout the Google Display Network, Microsoft Advertising ads for the Microsoft Audience Network and Meta Ads for the Meta Audience Network. The Straight North team works with you to determine which network(s) best meets your unique needs. Unlike some other digital display advertising companies, we have experience maximizing your results across many different ad platforms.
Putting Your Benefits on Display
Increase Brand Visibility
Display ads get your brand in front of your target customers, increase brand recognition and boost brand loyalty.
Boost Website Traffic
Effective display ad placements get clicks, which drive targeted traffic to your website and generate conversions.
Vast Reach
With their potential to appear across millions of websites, display ads are a cost-effective way to reach your target audience.
Precise Targeting
Reach new customers through ads running on relevant websites and targeting users based on specific demographics and other criteria.
Visitor Retargeting
Retargeting ads shown to prospective customers who previously visited your website significantly increase your conversion rate.
Enhance Marketing Results
By growing brand awareness and keeping your brand top of mind, display ads increase the performance of other marketing campaigns.
Our Comprehensive Process
We create and refine display advertising campaigns for businesses of all types and sizes. Our success lies in following a process that helps you achieve your goals.
Account Strategy & Structure
Are you launching a new ad campaign or improving your existing one? Your inputs form the basis of a solid campaign structure and strategy.
Audience Targeting
After helping you identify your customers, we develop an audience-targeting plan that ensures that your display ads reach qualified consumers.
Ad Improvements
Closely monitoring your campaign performance allows us to improve your ad content, messaging, tone and placement to increase conversions.
Campaign Refinement
We continually analyze campaign data to test and refine audience targeting and other elements to maximize your results.
AI-Driven Bidding
We utilize Skai’s intelligent marketing platform. Skai’s smart bidding combines rules and machine learning to help you beat the competition.
Tracking & Reporting
We provide you with access to our industry-leading reporting dashboard, which gives you detailed performance metrics for your campaign.