Shopping Ads Drive Sales
We’ve all seen shopping ads when searching for a product on Google and Bing. They generally appear across the top of the search engine results with a product image, name, price and the name of the website on which the product is sold. Users see shopping ads when they are ready to purchase, making them well worth the cost when a user clicks on the ad and is directed to your website.
An effective form of paid advertising, Google Ads and Microsoft Advertising shopping campaigns require a level of expertise that is provided only by the most experienced professionals like those at Straight North. We understand how to set up and manage shopping campaigns to help you achieve your desired results. Let our experts create a shopping ad campaign increases your visibility, drives visitors to your website, increases conversions and grows revenue.
A Shopping List of Benefits
Immediate Results
Shopping ads on Google and Bing begin to work immediately so you quickly see measurable results from your campaign.
Increase Revenue
Your products are showcased at the top of the search engine results, which increases your brand presence, website visitors, conversions and revenue.
Measurable ROAS
Return-on-ad-spend (ROAS) is a key measurement of the success of your campaign. As we optimize your campaign over time, your ROAS increases.
Product Visibility
Visually appealing shopping ads ensure that your brand and product information are seen quickly and engage users more effectively.
Broader Reach
Shopping ads appear across Google and Bing in many locations including search, shopping and images as well as across the display and search networks.
Ad Automation
Leveraging your product feed, your ads are dynamically created with product images and other product information to drive traffic to your online store.
Our Campaign Process
Here are the main steps we take to get your shopping campaign successfully up and running.
Product Feed
Google Ads and Microsoft Advertising automatically create ads using your website’s product feed, which contains all of your product data..
Smart Bidding
We utilize rules-based machine learning technology, enabling us to effectively adjust your bids to maximize your results and achieve your marketing goals.
AI-Driven Budgeting
Our AI-driven technology automatically adjusts daily budgets across campaigns to ensure effective and even spend pacing throughout the month.
Campaign Refinement
We continually analyze campaign data to test and refine campaign elements to maximize your results and drive conversions.
Tracking & Reporting
We provide you with access to our industry-leading reporting dashboard, which gives you detailed performance metrics for your campaign.